Three Bits of Advice for Building Your Post-Pandemic Practice
Whether you’re working from home or going into an office, now is the time...
15 April, 2020
Free Advice
Who Defines Your Brand? (short video)
As the marketing person, are you responsible for defining your company’s brand? Or is...
25 October, 2018
How to Lose a Client Three Different Ways
While you're out pursuing new clients, your competitors are courting your old ones. There's a...
02 May, 2017
Start Speaking Your Clients’ Language
Working with bottom-line-oriented clients, I coined the phrase “Return on WOW” to illustrate the...
17 January, 2013
Great Advice … Directly From Your Clients
Following a workshop on branding that I conducted recently as part of an executive...
07 August, 2012
How to Ask For—And Get—What You Want
You can learn a lot about asking for what you want from people who've...
28 June, 2012
Re:Designing Your Website — What You Need to Know
Invited to Denver to be a juror for the 35th annual SMPS National Marketing...
07 May, 2012
What Clients Don’t Want
At the request of Boutique Design magazine, I managed to get the attention of...
27 March, 2012
When a Client Says, “Your Fee is Too High”
My advice is to ask, “Compared to what?” Or, try this variation: “Can you help...
24 January, 2012
25 Trends for Architecture and Design Firms
The trends forecast — compiled by the staff of DesignIntelligence and the Greenway Group...
24 January, 2012
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