25 Trends for Architecture and Design Firms
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25 Trends for Architecture and Design Firms

25 Trends for Architecture and Design Firms

The trends forecast — compiled by the staff of DesignIntelligence and the Greenway Group — recognizes new opportunities for design firms to have greater relevance in the years ahead.

These trends and predictions are as relevant today as they were when published several years ago.

There’s solid advice here that can inform your marketing strategy, starting with the very first trend: Go global. That’s where the action is, especially Asia.

In Trend #21, the authors articulate a strategy for avoiding commoditization:

“Evidence-based design and proof statements about return on investment can be seen as both marketing opportunities and chances to create value for clients. Offering clients a competitive advantage in their markets becomes leverage for design firms.”

In other words, it’s not enough to say you add value. You need to offer proof.

If you’re serious about how to quantify your value, check out this 19-minute video entitled, “Correlating Design and The Bottom Line.”

And here’s where to find the entire trends article: https://www.di.net/articles/from-commodity-to-quintessence-25-trends/

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by Howard Wolff
howard@howardwolff.com