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25 Trends for Architecture and Design Firms

The annual trends forecast — compiled by the staff of DesignIntelligence and the Greenway Group — recognizes new opportunities for design firms to have greater relevance in the years ahead.

Several of the trends can inform your marketing strategy, starting with the very first (Trend #1): Go global. That’s where the action is, especially Asia.

In Trend #21, the authors articulate  a strategy for avoiding commoditization:

“Evidence-based design and proof statements about return on investment can be seen as both marketing opportunities and chances to create value for clients. Offering clients a competitive advantage in their markets becomes leverage for design firms.”

In other words, it’s not enough to say you add value. You need to offer proof.

Howard Wolff
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